Social Media Trends 2024: Essential Tactics for Service Area Businesses

As a social media freelancer, I'm constantly analyzing the latest trends to keep my clients ahead of the curve. If you're a service area business (plumber, electrician, landscaper, etc.), it's time to rethink your social media strategy! Here's why these 2024 trends matter for your local business:

Trend 1: Short-Form Video Domination

Don't think you have time for fancy videos? Think again! Platforms like TikTok and Instagram Reels favor quick, engaging videos.  This is your chance to:

Showcase Your Work:  Before-and-after reveals, troubleshooting tips, or a simple project walkthrough can do wonders.

Humanize Your Team:  Staff introductions, fun behind-the-scenes glimpses, or even answering FAQs in video form build trust.

Keep it Casual: Perfectly polished is out. Authentic, helpful videos are what resonate with local customers.

Trend 2: The Rise of Local Search

"Plumber near me" – we've all done it! Optimizing for local search is key. Make sure to:

Claim & Maintain Listings:  Google Business Profile, Yelp, etc., need accurate, updated info.

Use Localized Hashtags:  Research popular ones in your area, like #[cityname]plumber.

Encourage Reviews:  Positive reviews boost your local search ranking and give potential customers confidence.

Trend 3: Social Messaging as Customer Service

People expect fast responses, even outside business hours.

Respond Promptly:  Even if it's just to acknowledge a message and say when you'll get back to them.

Offer Direct Booking:  Let customers book appointments without leaving the social platform.

Trend 4: UGC – User-Generated Content is Gold

Posts by happy customers are more persuasive than anything you say about yourself!

Run Contests: Photo contests with your services as the prize encourage participation.

Feature Testimonials:  Turn reviews into graphics, or reshare client posts (with permission).

Make it Easy:  Provide clear prompts and hashtags to encourage people to share their experiences.

Trend 5: Community Over Promotion

Social media is about building relationships.

Interact with Local Pages:  Support other businesses, comment on community posts.

Go Live:  Host Q&As, offer exclusive tips for followers.

Be Human:  Share relatable moments, local events you attend, etc. This builds a loyal following.

Need Help Putting This Into Action?

Let's face it, running a business and staying on top of social media is tough!  That's where a social media freelancer can help. Contact me for a free consultation to create a strategy specifically for your service area business.